Events

Organizer
HKUST Connect
From Branding to Social Entrepreneurship
Date
Time
6:00pm-7:20pm
Venue
HKUST Campus

Join Ms Queenie Man for an insightful session exploring the vital connection between branding and social entrepreneurship to celebrate women's achievements and in recognition of International Women's Day!

As the Founder and CEO of The Project Futurus and Managing Director at Forward Living, Queenie combines her branding expertise with a strong commitment to social impact. She will share her personal journey, including the challenges she faced in shifting her career path and the motivations behind her transition to social entrepreneurship. Through innovative initiatives like "Captain Softmeal," which raises awareness about dysphagia, and the "Sensory Restaurant on Wheels," designed to enhance dining experiences for elders with dementia, she illustrates how branding can reshape perceptions and drive community engagement. Recognized with multiple accolades, including the 12th Spirit of Hong Kong Awards 2024 and Harper’s Bazaar Visionary Women Award 2023, Queenie exemplifies how a strong brand can elevate social causes.

This is a unique opportunity to gain insights into using branding as a powerful tool for social good and to learn how to actively promote positive aging. Don’t miss the chance to learn from a true visionary!

Audience: Students, Staff and Faculty

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